If you have not heard of Pop-Tarts Sprinklings, it is a great program! On your child's half birthday, they send Pop-Tarts in the mail along with a birthday banner and activity sheet. Pop-Tarts Sprinklings also sometimes sends other Pop-Tarts, such as when they are introducing a new flavor.
As a Sprinklings member, you can also enter Pop-Tarts Rewards points (found inside specially marked boxes of Pop-Tarts) to earn prizes. For every 5 codes you enter from 5 different flavors of Pop-Tarts, you can redeem them for prizes such as, 2 boxes of Pop-Tarts, 25 Snapfish photo prints, 5 music downloads, 1 movie ticket or 1 magazine subscription.